Should you sell on Amazon or through your own website?

Photo: Getter Kuusmaa

This is a guest post by Company in Estonia OÜ, a team of multilingual specialists experienced in company formation and developing businesses in Estonia. Company in Estonia OÜ is an authorised member of the e-Residency Marketplace.

When starting a business related to e-commerce, many e-resident entrepreneurs stumble upon a decision — that is, whether to start selling goods on Amazon or do it through their own online store. The previously published article explored the advantages of Amazon trading.

In this blog post, we introduce a more in-depth analysis of the benefits of using Amazon. …

Virtual currency is a value represented in digital form that can be digitized, stored, sold, and accepted as a means of payment by individuals or entities.

The worldwide economy has been taken over by cryptocurrency that is rapidly gaining more popularity. Despite the debates around the cryptocurrency market’s fragility, people still benefit from making investments in cryptocurrency.

Cryptocurrency surpasses traditional paying methods due to its multifaceted advantages — availability, reliability, and independence. In parallel with allowing enterprises to invest, cryptocurrency provides a modern way to earn money.

The Estonian cryptocurrency market attracts investors from across the world for several reasons…

Bookkeeping is an integral part of doing business on behalf of an Estonian company, which is to keep records and obtain an overview of the company’s economic performance and financial state.

Accounting is an important part of the day-to-day activities of all persons obliged to keep accounting. Its purpose is to maintain a daily record and constantly obtain an objective picture of their economic performance and financial situation.

According to the Estonian accounting act, the person obliged to keep an accounting: as a legal entity under public law, a local self-government unit, every private or public legal entity registered in…

An investment fund (AIF) is a specially constituted entity whose assets can be invested in accordance with a predetermined investment policy. The purpose of an investment fund is to generate profits from the investment of its assets.

AIF is the most convenient structure for collective investment. Investors’ assets are attracted to their further use and placement in their interests following a predetermined investment policy under the company’s guidance that managed the fund.

An Alternative Investment Fund is the best solution for making collective venture capital investments and organizing investor funds in stocks, bonds, commodity indices, derivatives, currencies, cryptocurrencies, real estate…

Insurance companies compensate losses and pay out the compensation in the case of an insured event. Such companies take the risks of the insured party following the insurance agreement. A business must obtain a license to operate as an insurance company. The Estonian Financial Supervision Authority considers candidates (EFSA) and issues the corresponding permit.

Time frame

The decision by EFSA is usually made within six months since the submission of the documents.


As the EFSA requires, the following information has to be presented while applying for the license:

  • A copy of the statutes for a business that is operating, any decision by…

Credit institutions (banks) take deposits of money and other funds from the public and issue loans on their accounts or operate them differently. Only companies that accept deposits from the public can be referred to as ‘banks’. Such credit institutions are obliged to obtain an activity license from the Estonian Financial Supervision Authority (EFSA) to operate and comply with the legislation.

Share capital

The share capital must be at least 5 000 000 EUR.

Time frame

The entire process takes from 6–12 months.


According to EFSA, the following documents needs to be gathered and presented:

  1. A copy of the statutes for a business that…

It is essential to obtain a forex license when performing a business activity in Estonia. Licenses are issued by the Estonian Financial Supervision Authority (EFSA).

The company’s activities may include the following:

  • Establishing a joint-stock company
  • Opening a representative office
  • Opening a branch

Joint-stock company

To get a forex license, a joint-stock company must be formed first.

The following must be undertaken to establish a joint-stock company:

  • Appointing an auditor
  • Document preparation
  • Opening a bank account
  • Registration at a notary
  • Capital — 25 000 EUR
  • Registration in the Securities Centre


After completing the steps, the following documents should be submitted to EFSA:

An Alternative Investment Fund is a legal entity or a pool of assets that includes the capital of a number of investors for the purpose of investing it in accordance with a specific investment policy of the fund in the interests of the respective investors and in their common interests. The fund must have a Fund Manager. The Investment Funds Act regulates the creation, establishment, and management of investment funds.

Basic definitions

A cryptocurrency investment fund consists of two legal entities:

1. Fund Manager — OÜ

The Fund Manager is a company which main and permanent activity is the management of one…

Single license

The IT jurisdiction of Estonia is considered as the mildest of its kind with facilitated conditions for obtaining a cryptocurrency exchange license for start-ups in the blockchain technology industry. In other words, a so-called crypto-license is an official permission to conduct a regulated cryptocurrency business. Several new cryptocurrency and trading platforms are created every week, and a significant part of them had been licensed in Estonia, since the local order presupposes a quicker process of obtaining a crypto-license than, for example, in the jurisdictions of other countries. …

Fintech is a rapidly evolving industry and attracts more and more entrepreneurs. Therefore, online banking has vast and promising potential. While traditional banking steps aside, businesses such as TransferWise, Paysera, Payoneer, Monese and Revolut are blooming.

E-money license in Estonia allows to set up a payment system and operate as a financial institution in Estonia.

Speaking of such businesses within Estonia, payment service providers need to obtain an operating e-money license to provide payment services. EMI license is acceptable across the EU, and once obtained, could be used in all states.

EMI license is issued by the Estonian Financial Supervision…

Company in Estonia OÜ

Medium account for the Company in Estonia OÜ; a team of professionals assisting in formation and developing business in Estonia.

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