Should you sell on Amazon or through your own website?

Photo: Getter Kuusmaa

This is a guest post by Company in Estonia OÜ, a team of multilingual specialists experienced in company formation and developing businesses in Estonia. Company in Estonia OÜ is an authorised member of the e-Residency Marketplace.

When starting a business related to e-commerce, many e-resident entrepreneurs stumble upon a decision — that is, whether to start selling goods on Amazon or do it through their own online store. The previously published article explored the advantages of Amazon trading.

In this blog post, we introduce a more in-depth analysis of the benefits of using Amazon. …

Value Added Tax — VAT, levied on goods and services sold in business activity, imports of goods from non-EU countries, and purchases of goods from countries of the EU. The final consumer pays Value-added tax.

Companies are obliged to register a VAT number when sales in Estonia exceed 40,000 EUR from the beginning of the calendar year. A company can also apply for VAT registration before this threshold value is reached.

If sales do not exceed 40,000 EUR in Estonia, VAT payers can be registered on a voluntary basis.


As a sales taxpayer, you must:

  • When selling a good or…

The main purpose of the e-Residency program is to make life and business easier for freelancers, business owners, and international partners, as well as any other non-residents who are related to Estonia. E-Residency in Estonia makes it possible to start a business, expand your business, make investments or study in the European Union.

Established as a nationwide initiative, the e-Residency program is led by many government ministries and institutions whose efforts aim to improve Estonia’s digital infrastructure and business environment. …

Estonia is a small country in Northern Europe that has built a digital society over a couple of decades. So far, the country with a population of less than 2 million is leading in the IT sector and is referred to as a 99% digitalized European country. Hence, unlimited tech opportunities have contributed to the fact that Estonia has drawn more and more attention as a prominent European entrepreneurial hub over the years.


Estonian Business Register Centre for Registers and Information Systems

or RIK (Estonian) is a government portal ruled by the Ministry of Justice. The main objective of RIK…

Virtual currency is a value represented in digital form that can be digitized, stored, sold, and accepted as a means of payment by individuals or entities.

The worldwide economy has been taken over by cryptocurrency that is rapidly gaining more popularity. Despite the debates around the cryptocurrency market’s fragility, people still benefit from making investments in cryptocurrency.

Cryptocurrency surpasses traditional paying methods due to its multifaceted advantages — availability, reliability, and independence. In parallel with allowing enterprises to invest, cryptocurrency provides a modern way to earn money.

The Estonian cryptocurrency market attracts investors from across the world for several reasons…

Bookkeeping is an integral part of doing business on behalf of an Estonian company, which is to keep records and obtain an overview of the company’s economic performance and financial state.

Accounting is an important part of the day-to-day activities of all persons obliged to keep accounting. Its purpose is to maintain a daily record and constantly obtain an objective picture of their economic performance and financial situation.

According to the Estonian accounting act, the person obliged to keep an accounting: as a legal entity under public law, a local self-government unit, every private or public legal entity registered in…

An investment fund (AIF) is a specially constituted entity whose assets can be invested in accordance with a predetermined investment policy. The purpose of an investment fund is to generate profits from the investment of its assets.

AIF is the most convenient structure for collective investment. Investors’ assets are attracted to their further use and placement in their interests following a predetermined investment policy under the company’s guidance that managed the fund.

An Alternative Investment Fund is the best solution for making collective venture capital investments and organizing investor funds in stocks, bonds, commodity indices, derivatives, currencies, cryptocurrencies, real estate…

Insurance companies compensate losses and pay out the compensation in the case of an insured event. Such companies take the risks of the insured party following the insurance agreement. A business must obtain a license to operate as an insurance company. The Estonian Financial Supervision Authority considers candidates (EFSA) and issues the corresponding permit.

Time frame

The decision by EFSA is usually made within six months since the submission of the documents.


As the EFSA requires, the following information has to be presented while applying for the license:

  • A copy of the statutes for a business that is operating, any decision by…

Credit institutions (banks) take deposits of money and other funds from the public and issue loans on their accounts or operate them differently. Only companies that accept deposits from the public can be referred to as ‘banks’. Such credit institutions are obliged to obtain an activity license from the Estonian Financial Supervision Authority (EFSA) to operate and comply with the legislation.

Share capital

The share capital must be at least 5 000 000 EUR.

Time frame

The entire process takes from 6–12 months.


According to EFSA, the following documents needs to be gathered and presented:

  1. A copy of the statutes for a business that…

It is essential to obtain a forex license when performing a business activity in Estonia. Licenses are issued by the Estonian Financial Supervision Authority (EFSA).

The company’s activities may include the following:

  • Establishing a joint-stock company
  • Opening a representative office
  • Opening a branch

Joint-stock company

To get a forex license, a joint-stock company must be formed first.

The following must be undertaken to establish a joint-stock company:

  • Appointing an auditor
  • Document preparation
  • Opening a bank account
  • Registration at a notary
  • Capital — 25 000 EUR
  • Registration in the Securities Centre


After completing the steps, the following documents should be submitted to EFSA:

Company in Estonia OÜ

Medium account for the Company in Estonia OÜ; a team of professionals assisting in formation and developing business in Estonia.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store